104th Auction

2021/5/22

Lot 34

Tissot
Navigator L'heure exacte

A rare, trapezoidal 3 days display window table clock with world time indicator and dead beat centre seconds movement

Sold

estimated
3.0005.000 €
Price realized
8.500 €
specific features
Case
Brass, gilt.
Dial
Two-colour silvered.
Movement
3/4 plate movement, Glucydur screw balance.
Ref.843
Diam.200 x 225 x 60 mm
Circa1953
Ctry.Swiss


Many notable watch brands provided their authorized dealers with timepieces that were intended to be presented in shop windows or display cases purely for advertising. The watches were not for sale and produced in very small series. This watch was a display piece for advertising the Tissot Navigator World Time wristwatch, which launched in 1953, a year before the Rolex GMT Master. Tissot was producing the Navigator until the 1960s.